The Biltmore Mayfair on London’s Grosvenor Sq. has introduced plans to debrand from Hilton’s LXR assortment, and can function independently from 1 Might.
The 307-room lodge beforehand operated because the Millennium Lodge London Mayfair till 2019 when it reopened as the Biltmore Mayfair, LXR Hotels & Resorts following an 18-month, £60 million renovation challenge.
It was simply the second property to hitch Hilton’s LXR model (and the primary in Europe), following the rebranding of The St Regis Dubai Al Habtoor City in 2018.
Enterprise Traveller reviewed The Biltmore Mayfair shortly after it reopened.
In a press release the lodge stated:
“The Biltmore Mayfair proclaims it’s going to take full possession of administration internally and can function independently 1st Might 2024. This path is following the managements’ staff technique to elevate The Biltmore lodge model and broaden The Biltmore model proposition after 5 profitable years of operation.
“The lodge has loved a productive partnership with Hilton and was the primary European lodge to open below the celebrated Hilton LXR Accommodations & Resorts model class. The lodge will proceed to supply elevated experiences and unrivalled customer support below the brand new administration construction.”
It added that “Friends who’re already booked in to remain on the lodge by way of Hilton Honours after the 1 Might can be supplied aggressive loyalty advantages and personalised service all through the transition”.
So the place does this depart LXR – which was in truth a resurrection of a model initially launched in 2005 when the Blackstone Group acquired Wyndham Worldwide (the LXR branded accommodations have been then reflagged as Hilton properties in 2007 when Blackstone acquired the group)?
Since its launch the model has grown to round a dozen properties together with areas in Bodrum, Doha, Dubai, Los Angeles and Seattle, and forthcoming locations together with Italy the place the prevailing Grand Lodge Gardone Lake Garda is being renovated forward of becoming a member of LXR in 2026.
Will Hilton now search so as to add a prestigious London lodge to exchange the opening left by The Biltmore’s debranding?
For our complete information to accommodations which have opened in London within the final the couple of years, click here, and for our have a look at forthcoming properties within the UK capital, click here.
