IHG Resorts & Resorts is ready to double its presence in Germany to greater than 200 resorts in nearly 100 cities.
The resort group has signed a 30-year settlement with NOVUM Hospitality, one in every of Germany’s largest personal resort operators. NOVUM Hospitality operates 111 properties are in Germany, with the remaining eight in Austria, the Netherlands and the UK.
The settlement will see 108 of NOVUM’s resorts and an extra 11 underneath growth be part of IHG’s system by 2028. The conversion of those resorts will start this yr and occur in phases, with the resort group stating that almost all will happen over the subsequent 24 months. In the end, this may improve IHG’s international system dimension by as much as 1.9 per cent.
As a part of the settlement, IHG’s Vacation Inn can be mixed with NOVUM’s ‘the niu’ model, with 52 open and pipeline resorts dedicated to the brand new ‘Vacation Inn – the niu’ co-brand.
NOVUM’s the niu is described as that includes “individually designed resorts impressed by their location, city artwork and popular culture”. IHG has already launched a website for the new brand, and states that Vacation Inn – the niu can be added to the IHG Resorts & Resorts and Vacation Inn web sites in addition to the IHG One Rewards program within the coming months.
IHG’s conversion model, Garner, and prolonged keep model, Candlewood Suites, can even debut in Europe because of the settlement. NOVUM’s 56 open and pipeline resorts throughout its Yggotel, Choose and Novum manufacturers will convert to Garner, whereas the 11 acora Residing the Metropolis resorts will develop into Candlewood Suites.
Below the settlement, IHG will obtain franchise charges after the phased conversion of current properties and upon the opening of the resorts underneath growth.
Elie Maalouf, CEO of IHG Resorts & Resorts, commented on the information:
“We’re delighted to collaborate with such a revered group as NOVUM Hospitality and double IHG’s presence in Germany, one in every of Europe’s largest resort markets and a progress precedence for our enterprise. This settlement demonstrates the attraction to house owners of our highly effective enterprise and IHG’s success in attracting glorious conversion alternatives to develop our system dimension. It additionally creates a robust home German platform to extend demand and model consciousness, in addition to seize a bigger share of the hundreds of thousands of outbound journeys made every year throughout Europe and past.”
David Etmenan, CEO and Proprietor, NOVUM Hospitality, added:
“Partnering with IHG, one of many world’s main resort corporations, equips our family-run enterprise with the firepower wanted to fortify our market presence throughout Europe. This collaboration allows us to focus on delivering distinctive resort experiences whereas leveraging the globally acclaimed model recognition of IHG.”
Elsewhere, IHG Resorts & Resorts has additionally expanded within the Asia Pacific area, reaching 1,012 open resorts.
IHG grows footprint in Asia-Pacific to more than 1,000 open hotels
